Wall Street Journal confuses Thermomix in USA issue
Thanks to a syndicated article in today’s Wall Street Journal, there’s renewed interest and confusion about the availability of Thermomix in USA.
Most kitchen appliance companies would love the kind of publicity that comes from an unsolicited news article in the Wall Street Journal. But the syndicated article by Portugal’s Patricia Kowsmann on December 25, 2013 created mass confusion that caused this blog’s email box to burst at the seams on the day after Christmas.
Don’t get me wrong, I love it when Thermomix (known as Bimby in Portugal and Italy) is given free press and more people around the world become curious about our favorite kitchen machine. But sometimes things can spin out of control. Here’s what happened today…
Wall Street Journal publishes article about Bimby/Thermomix
Yippee for a Boxing Day feature article about Thermomix! Yippee for the good news about how Thermomix helps people in Portugal to save money during an economic downturn. More hoorays for sharing stats and details of how Thermomix is such a helpful tool for cooks around the world. Kudos to the Wall Street Journal for showing a succinct video of how to prepare a full meal using all parts of Thermomix. Excellent work!
The article also contains from great quotes like:
“Last year the Portuguese bought more than 35,000 Bimbys (at $1327), compared with 22,000 iPads priced above $700.”
and the following quote from Portuguese Thermomix consultant Mrs. Arimathea:
“You don’t buy a Bimby, you enter into a relationship with one,”
the syndicated article at WallStreetJournal.com is from Lisbon and may unintentionally mislead/confuse those wanting Thermomix in USA!
Let’s not forget that Thermomix is not sold in USA. At time of this writing if you click through to the original article, you’ll read that “Bimby was introduced here in 2000 and is sold in about 60 countries.” For many readers in USA, the word “here” was misinterpreted… it came across sounding like Bimby/Thermomix has already been introduced in USA.
Strange as it seems, Thermomix is still not sold in USA. And still, SuperKitchenMachine receives daily emails and inquiries from people wanting to buy Thermomix in USA. According to manufacturer Vorwerk (and despite conflicting rumours), there is no plan to introduce Thermomix in USA in the near future.
So it’s understandable that today’s Wall Street Journal article caused confusion as thousands of US readers swarmed onto Google and this blog seeking info and to buy Thermomix in USA. Hundreds of emails were sent and received, questions were asked, confusion abounded and consternation reigned.
Everyone asks why Thermomix is not sold in USA. And each in turn is quickly dissatisfied and frustrated by the lack of clarity and unresponsive silence provided by the manufacturer. Such experiences are shared on a daily basis by individual Thermomix seekers in USA who follow this blog. Wish as we might for a better response, this blog has no affiliation with head office and no input where Thermomix marketing decisions are concerned. All it can do is help provide clarity when a publication such as the Wall Street Journal adds to the confusion.