Official Thermomix App for iPad (HD) is now served!
Thermomix app review, updated January 10, 2012
On September 12, 2011 the official new app by Vorwerk began downloading to iPads and iPhones everywhere. While the app initially received high marks for production value (slick), user-friendliness (easy), and functionality (useful!) — that version was disappointing to iPad users. (Turns out the first release was only intended for iPhone!) Good news is that on December 7, 2011 the iPad HD version became available at the App Store. Click to download the app for iPad.
So, what does the Thermomix app do exactly?
First, it’s important to note that this first official Thermomix app by Vorwerk is built on recipes from the previously released “My Way of Cooking” (MWoC) book, available in nine different languages.
So if you already have the book, you’re not going to be in a huge hurry to “need” this app. But you may still “want” it.
Recipes and more
The app features 145 recipes in a handy portable format. For those (like me) who don’t yet have the hardcover original, this is an easy way to get those reliable Vorwerk-tested recipes, and at a good price too. (Price varies slightly between countries but is about 1/3 the cost of the book.) Designed for users of iPhone, iPod or iPad it should be a boon to busy Thermomix fans who plan, shop, and prepare while on the go.
Bonus points for:
- great photos and easy step-by-step instructions
- twelve new videos
- nutritional content shown for all recipes
- ability to quickly make and edit shopping lists from a recipe’s ingredients and then email the shopping list
- ability to add personal notes for each recipe
- search function (think ‘index’) so you can find recipes by ingredient
- integrates with facebook to share and promote recipes
- free “Lite” version available for trial
Points deducted for:
- a screen shot on the app’s promo page indicates that users can “edit recipe” but this function must have been eliminated during production. On my version the “edit recipe” button has been replaced with a “sharing” button. This is an understandable marketing decision, as the ability for users to share the recipes (and the app itself) will benefit Vorwerk far more than the ability for app users to edit recipes. The ability to “soft edit” recipes by appending notes, will satisfy some users but not all of us.
- I hate to be a downer but the videos are not all that useful. They are well produced, but are wordless (no voice or text is superimposed). Again, this is an understandable marketing decision as the wordless videos will translate to all languages seamlessly. However, because the step-by-step recipe instructions are thorough, and the videos somewhat “breezy” they are redundant. (Nice eye candy, but not necessary, nor very useful.)
- The free “Lite” version of the app doesn’t offer much…
- The price tag is steep. Vorwerk should make this app gratis for those who own the machine. That would have been a great marketing strategy to leverage some online hype from Thermomix owners who have been waiting a long time for better a virtual presence from the parent company.
- Navigation within each recipe and between recipes is a little clunky.
- There is a known issue that occurs sporadically when editing items in the shopping list. Tthe navigation buttons disappear and there is no way to return to the recipe. In such cases, it may be necessary to power down your device and restart the app :(
In a facebook comment Thermomix fan Sarah Goddard was told by the developers that the version just released is not a dedicated iPad version and that when the iPad edition becomes available, we’ll have to pay for it separately. Says Sara, “if you buy the current app you will then have to pay again for the ipad version…”
If you don’t have an iPad or iPhone, are you missing out?
Yes and no. You’re missing out on the little online party that will take place for a while. And no, you don’t really need this app to have fun with Thermomix. If you already own the “My Way of Cooking” book, you’re not missing much by not having this app. (Unless you really, really, really need to make a shopping list from these 145 recipes.) So raise your chin high, dry those tears, and go make something in the Thermomix — old school. Visit the forum, chat with friends on Twitter and Facebook and rest assured that you cook with the coolest, most fun, most super kitchen machine on the planet.
Vorwerk’s international division has accomplished a real coup with the release of this app in multiple languages. The time is ripe for Thermomix to become a household name around the world and this app will help spread the word at lightning speed. Great marketing strategy that will satisfy existing Thermomix owners and help new cooks become interested in the super kitchen machine. (At times like this, I wish I were affiliated and selling Thermomix!)
- see the expert review by ipad user James Mandy
- see the official Thermomix app site
- click to buy the app for iPhone from iTunes
- click to buy the app for iPad
- get the free “Lite” version for iphone on iTunes
- find detailed instructions for how to purchase and download the iphone app
- get the Dinner Spinner App from recipe developer Tenina