A great big round of applause goes out to the producers of the French Canadian TV series “Les Chefs” which concluded this year’s run on Monday night. The show was not only a hit with the large population gastronomes in Quebec, but was also well received by English-speaking viewers who watched across the country. Those who followed the series saw Thermomix enjoy a hearty share of on-camera time with the young team of aspiring chefs who competed in weekly challenges.
Yes, the best TV culinary competition is in French. But…
Those of us in Canada who speak both languages were able to directly compare “Les Chefs” with similar chef competitions such as MasterChef, Top Chef, and Hell’s Kitchen. And in my opinion, “Les Chefs” is the cream of this crop. The reason this little French Canadian production outshines the rest has to do with attitude. But I digress — we’re here to talk about Thermomix…
Thermomix became the
contestants’ go-to appliance
We might even say that Thermomix enjoyed the role of a co-star on “Les Chefs” as contestants were seen using the super kitchen machine repeatedly each week for variety of applications. As the series progressed, we heard the word “Thermomix” used more frequently than in the previous episode. Then, during last week’s challenge the pressure peaked as contestants were faced with a mock power outage. Imagine four chefs happily (and hurriedly) using Thermomix to create perfect competitive dishes being told the electricity to power the Thermomix has been cut! (It was even nerve wracking for those who watched.) In this week’s final episode all Thermomixes were much in use and it was a happy day for Thermomix spotters and most certainly for the Thermomix distributor of eastern Canada.
Viewers’ Choice Wins Prize
In a tour de force, Thermomix Canada donated a new Thermomix as prize for the contestant chosen as “audience darling” — the chef best loved by viewers who voted in an online poll. Congratulations to the audience favourite Laurence Frenette from Montreal who also finished second to Guillaume St-Pierre in the final challenge, narrowly missing out on prize of cash and culinary travel :(
Canadian viewers now tuned in to Thermomix — or are they?
As Thermomix was shown repeatedly on “Les Chefs”, viewers in eastern Canada went online to find out more about the super kitchen machine. This brought a significant amount of new interest to the blog from people in Canada asking about where to buy Thermomix. On Twitter too, there was much discussion about Thermomix price.
Despite the surge of interest that resulted from a highly successful TV series in eastern Canada, the rest of the country is likely to remain oblivious to the fact that Thermomix exists. The cultural “diversity” between French and English Canada is particularly defined by language and cuisine. How much cross-over occurs remains to be seen. There may be a slight trickle of interest for Thermomix that finds its way into English Canada, but for now Thermomix is a hot topic in that part of Canada where people speak and cook in French.
- Visit “Les Chefs” to watch past episodes in French!
(may or may not be viewable, depending on your location)
- or watch “Les Chefs” on toutv.com