Bravo to “Les Chefs” and Thermomix on TV in Canada!

A great big round of applause goes out to the producers of the French Canadian TV series “Les Chefs” which concluded this year’s run on Monday night. The show was not only a hit with the large population gastronomes in Quebec, but was also well received by English-speaking viewers who watched across the country. Those who followed the series saw Thermomix enjoy a hearty share of on-camera time with the young team of aspiring chefs who competed in weekly challenges.

Yes, the best TV culinary competition is in French. But…
Those of us in Canada who speak both languages were able to directly compare “Les Chefs” with similar chef competitions such as MasterChef, Top Chef, and Hell’s Kitchen. And in my opinion, “Les Chefs” is the cream of this crop. The reason this little French Canadian production outshines the rest has to do with attitude. But I digress — we’re here to talk about Thermomix…

Les Chefs on CBC radion canada uses Thermomix in Canada
Thermomix became the
contestants’ go-to appliance

We might even say that Thermomix enjoyed the role of a co-star on “Les Chefs” as contestants were seen using the super kitchen machine repeatedly each week for variety of applications. As the series progressed, we heard the word “Thermomix” used more frequently than in the previous episode. Then, during last week’s challenge the pressure peaked as contestants were faced with a mock power outage. Imagine four chefs happily (and hurriedly) using Thermomix to create perfect competitive dishes being told the electricity to power the Thermomix has been cut! (It was even nerve wracking for those who watched.) In this week’s final episode all Thermomixes were much in use and it was a happy day for Thermomix spotters and most certainly for the Thermomix distributor of eastern Canada.

Viewers’ Choice Wins Prize
In a tour de force, Thermomix Canada donated a new Thermomix as prize for the  contestant chosen as “audience darling” — the chef best loved by viewers who voted in an online poll. Congratulations to the audience favourite Laurence Frenette from Montreal who also finished second to Guillaume St-Pierre in the final challenge, narrowly missing out on prize of cash and culinary travel :(

Canadian viewers now tuned in to Thermomix — or are they?
thermomix in canada blog trafficAs Thermomix was shown repeatedly on “Les Chefs”, viewers in eastern Canada went online to find out more about the super kitchen machine. This brought a significant amount of new interest to the blog from people in Canada asking about where to buy Thermomix. On Twitter too, there was much discussion about Thermomix price.

Despite the surge of interest that resulted from a highly successful TV series in eastern Canada, the rest of the country is likely to remain oblivious to the fact that Thermomix exists. The cultural “diversity” between French and English Canada is particularly defined by language and cuisine. How much cross-over occurs remains to be seen. There may be a slight trickle of interest for Thermomix that finds its way into English Canada, but for now Thermomix is a hot topic in that part of Canada where people speak and cook in French.

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See 18 comments from people who cook with Thermomix:

  1. Quirky Jo September 6, 2011 at 2:23 pm #

    Oooh, I’d love to watch that!! (Would need to have subtitles though!) The Thermomix was also spotted a couple of times on ‘French Food Safari’ over here – those French know a good thing when they see it!!
    Jo :)

  2. Jean-Pierre Cote September 6, 2011 at 11:32 pm #

    I watch the show les Chefs and I really enjoy it.
    I agree with you this show is great and axe on foods and knowledge of food with no big stupid surprise, I am French Canadian but live in Vancouver and I am because of this show trying to purchase one of those Thermomix Where to find them in Vancouver

  3. ThermomixBlogger Helene September 8, 2011 at 9:46 pm #

    Thanks Jo — I’m glad to learn about the Thermomix-spotting opportunities on “French Food Safari”. And there’s more good news! Just yesterday the Thermomix was used on another cooking show from Quebec: “Un Souper Presque Parfait” which is the equivalent of “Come Dine With Me” in Australia and UK. As it happened, this set our favourite kitchen machine to start trending AGAIN on Twitter in French Canada. Woo hoo, I love all this attention to Thermomix in eastern Canada this week — long overdue!

  4. ThermomixBlogger Helene September 9, 2011 at 12:29 am #

    Merci Jean-Pierre for stopping to chat here! Yes, I love the camaraderie of “Les Chefs” and the supportive attitudes of the judges, hosts, and contestants. There is a lot of learning that takes place on that show: the audience learns a great deal, and the contestants benefit from the mini “workshops” at the end of each show. It feels so much friendlier than the other shows I mentioned. I love how the judges are watching and commenting on the entire cooking process of the contestants. It’s a great show!
    (And on a personal note… I hope you are closer now to having your own Thermomix, you will certainly have fun discovering the possibilities of this machine.) :-)

  5. Esther September 9, 2011 at 5:33 pm #

    I’m in New Jersey and I can watch «Les Chefs» online but I have to be patient: they show 5 or 6 ads before it starts.

    Jean-Pierre, I ordered my Thermomix from Vancouver. You can easily find a vendor online – I’m not sure whether I can give details about particular businesses. I’m not here to provide publicity.

    Esther, Québécoise francophone en banlieue de New York

  6. ThermomixBlogger Helene September 9, 2011 at 5:59 pm #

    Pas de problème Esther, j’avais déjà envoyé les infos nécessaires à Jean-Pierre ;-) Oui, le spectacle online a trop de publicités, mais c’est toujours un grand spectacle et beucoup de plaisir! Voici un autre lien pour essayer >> merci pour vos commentaires!

  7. Gretchen September 10, 2011 at 10:43 pm #

    Bien dit Helene.

  8. Esther September 11, 2011 at 6:58 am #

    Unfortunately, TOU.TV cannot be watched outside Canada. But the Radio-Canada site is OK – at least in the U.S.

  9. Nora September 11, 2011 at 11:53 am #

    Too bad I probably can’t watch it from Ireland but I’m sure it’s a great show. It’s probably very close to Masterchef UK whereby the 2 judges are very fair and supportive of the contestants. I like that and I know it’s not the case with all the franchises of Masterchef unfortunately…

  10. ThermomixBlogger Helene September 11, 2011 at 1:04 pm #

    Merci Esther — it’s helpful to know what works and what doesn’t… (Maybe the day will come when we can all watch the best shows and the cream will rise to the top, internationally…)

  11. ThermomixBlogger Helene September 11, 2011 at 1:06 pm #

    Nora — I recommend you give it a try (on the first link which goes directly to CBC) If Esther can view it from the USA, perhaps you too can see it in Ireland…?

  12. MICHEL October 8, 2011 at 9:10 am #

    After les chefs I immediately phone Nobelhaus in quebec city and bought my thermomix I will go to the demonstration on next tuesday but could not even wait that long to use it the power of television

  13. ThermomixBlogger Helene October 8, 2011 at 11:11 pm #

    Merci Michel, for taking time to tell us about how you discovered Thermomix in Canada. You are going to have such fun in the kitchen now… you won’t believe it! Soon, you will be thinking and DREAMING about Thermomix. (I’m serious, it’s crazy!)

  14. samir tidjani January 21, 2013 at 12:24 am #

    c’est vrai que c’est un appareil efficace. Mais au prix qu’il coute, il faut être sûr de son utilité. C,est utile pour un cuisinier professionnel. mais monsieur et madame tout le monde, n’importe quel blender à 30 $, fera l’affaire des années

  15. ThermomixBlogger Helene January 22, 2013 at 1:53 pm #

    Merci Samir… mais je ne suis pas d’accord avec vous. Je suis une “madame tout le monde’ et j’adore mon Thermomix. Je ne pouvais pas dire la même chose au sujet de mon mixeur/blender. ;-)

  16. hsin-pei Yang May 31, 2016 at 12:38 am #

    I want to understand Thermomix TM5.I have a old kind Thermomix.What’s the different.

  17. ThermomixBlogger Helene June 21, 2016 at 11:24 am #

    Hello — here is a page that explains some of the updates and innovations in the new TM5. Hope this helps!


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