Why are Thermomix demonstrators important?

Those who own a Thermomix already know it is unlike any other appliance.
But what exactly, sets this kitchen machine apart from all oth

  • Revolutionary concept and functionality:Thermomix is a super kitchen machine with a versatile, unique set of features whose cumulative benefit is not recognizable at first glance.
  • Supportive Thermomix consultants: A strictly direct sales approach to marketing and distribution means this outstanding machine is not available through regular retail channels. Regional consultant demonstrators are essential.

Thermomix demontration photos

Thermomix demonstrators are not only important, but essential.
Can you imagine walking into a store, looking at a Thermomix display and being convinced this machine is going to add functionality and fun to your kitchen? And that its value exceeds its price tag?  I don’t think so.

What do they know?
It is the Thermomix demonstrator who knows its intricacies and who can best help us realize how this machine will fit into our family’s lifestyle. I was reminded of this fact recently when a demonstrator shared with me the ‘secret’ of how Thermomix can dry itself after washing.  (Just insert a tea towel and run for a few seconds on REVERSE speed 2.)

Demonstrator consultants have a thorough understanding of the long term benefits that occur after the initial ‘honeymoon period’ of new gadget ownership expires. Thermomix demonstrators speak from experience when they tell us that we will never put this machine away in a closet or cabinet. It will be used every day, and in contrast to most counter-top appliances, its use often increases over time.

Sharing information at home
Thermomix demonstrators thoughtfully prepare recipes in our kitchens to show real life applications of how we’re most likely to use it in our most familiar environment. They speak to our own way of cooking, using the ingredients we know best. They understand what we need the machine to do for us, and they make it easy to get started.

  • Curious about what goes on at a Thermomix demo? Click here!

After the demo
Consultant demonstrators wait until we are ready to ask questions and they answer these well. It might be by phone, or email, but they know everything there is to know. In most cases, they will personally deliver Bimby to our door and familiarize us with its possibilities. They do what it takes to ensure we have a positive experience (and this is more than we get from most store clerks these days). And because Thermomix is a lifetime purchase, demonstrators are committed to our personal success and satisfaction. Their primary reward is not a financial one. It comes when they bear witness to a new-found excitement and culinary fervor ignited in those who are adventurous enough to invite Thermomix into their kitchens.

I believe Thermomix consultants are important AND essential!
What do you think?

  • Are you impressed with your Thermomix consultant in Australia, the UK, Europe, Canada? Tell us why! Post a comment below to show your consultant some well-deserved gratitude (and free publicity).

See 29 comments from people who cook with Thermomix:

  1. Thermomixer March 28, 2010 at 7:23 pm #

    Check the Forum Thermomix ( http://forumthermomix.com/ ) website to see the names of some of the most generous and communicative consultants.

  2. ThermomixBlogger Helene March 29, 2010 at 1:11 pm #

    Thanks for this great tip Thermomixer!

  3. Susan Tan March 30, 2010 at 2:22 am #

    My Thermomix advisor in Malaysia was fantastic. Her demonstration was very clear and
    Still keeps calling me from time to time.It’s now 3 months that I have my Thermomix and I am still enjoying every moment of it. I am even thinking of becoming a Thermomix advisor…..seems quite an interesting job. Lastly ,thx Helene….this blog is awesome.

  4. ThermomixBlogger Helene March 30, 2010 at 9:04 am #

    Good to hear from you Susan — thanks for taking time to write. Maybe one day you will be the Thermomix consultant that others are commenting about!

  5. Mara June 16, 2010 at 6:05 pm #

    I SERIOUSLY love your blog. I’m spanish and was raised in a household with a thermomix -my mum has 2 of them now, a 16 years old one and also the new tm31-, I learnt to cook almost directly with it and have my own since I got married 5 years ago so I really know and love the machine. I recently started browsing the internet for info bcause now I live in Chile and we’ve just started introducing the thermomix here. Your blog is by far the most useful I’ve found and I really enjoy the way you display the info in posts like this one, where you’re not writing down a recipe or something of the sort. So, in short, congratulations and please keep up with the good work because you have a new fan in Chile who’s always checking in to see if there’s a new post (I still have some old entries to read, though).

  6. ThermomixBlogger Helene June 16, 2010 at 11:12 pm #

    Thank you Mara, for your sincere enjoyment of this blog. I really appreciate your feedback, especially because you are such an experienced user of Thermomix. (And your English is excellent!) It’s fun to ‘meet’ someone who grew up with this machine, as our children will also do. And now you are promoting Thermomix in a new country… Chile. I wish you success with this — there will be much fun along the way, this we already know for sure ;)

  7. Mariese May 23, 2011 at 11:08 pm #

    My thermomix rep in Berlin is Martina Dammann. She invited me to a cooking demo last year and have been wanting one since then. Of course because of the price, the family was not as excited to own one but this spring, I finally jumped into the wagon of the happy thermomix owners. Martina is great, I can always ask her for help at any time, and she is just so patient and sincere in her dealings with me. Thank you for the thermomix community who are so generous in sharing their experiences and recipes.

  8. ThermomixBlogger Helene May 25, 2011 at 5:17 pm #

    How nice that you took time to send this lovely note Mariese! You speak highly of this special rep in Berlin and it says much to other readers here to know that you waited a long time to afford your Thermomix, and that you did not feel pressured by the rep to buy on the spot. This is an important aspect of Thermomix demonstrations that is not often discussed because it sounds “too good to be true.” As I’ve heard it, the demonstrators do not pressure guests to buy — for a few reasons: it is a big expense and also, because the Thermomix sells itself. If the concept of the machine appeals to someone and they grasp it, the rest will take care of itself… eventually.

    I also liked what you said about patience and sincerity as these are qualities I have seen shared by a lot of Thermomix fans and demonstrators. Have fun playing in your Thermomix kitchen and thanks for telling us about Martina in Berlin!

  9. Isabel August 7, 2011 at 5:52 am #

    Just wanted to share with you that last night I hosted an Indian Cooking Lessons and Dinner Class for 14 people…the Chef brought her thermomix machine to “demonstrate” its use; she incorporated it into “Cooking Lessons” (as opposed to a thermomix demo)with the focus being on the cooking lessons and indian dinner…she made almost the entire meal in the thermomix from sauces to Naan (indian bread), shrimp curry, beef curry, and she even made mixed berries ice cream (in less than 2 minutes, more like 45 seconds)…and it was fabulous…all natural and healthier…the students were amazed…focus soon shifted from cooking lessons to the “thermomix”; my party was a complete hit and the dinner was outstanding…now several students want to know more about the thermomix so plan to have the Chef back to do another demo…we are a group of americans living in Stuttgart, Germany…so am interested in the dual voltage features and using it back in the USA…

  10. ThermomixBlogger Helene August 7, 2011 at 9:15 pm #

    Wow, what a fun story to read Isabel! It made me hungry to read the menu and also, your Indian Cooking class sounded like such fun. I think it’s hard for people who don’t yet own Thermomix to believe that a ‘demo’ can be more about food and sharing of ideas than about selling. Your group of friends has been left wanting MORE and that’s a good place to be. Keep on having fun and thanks for visiting and commenting ;-)

  11. Una Ferguson August 8, 2011 at 5:57 pm #

    Hi – I am a Thermomix Consultant – have been since November 2010, and I really love this website – I recommend it to all my customers and clients. It’s fantastic – keep up the good work guys!!

  12. ThermomixBlogger Helene August 8, 2011 at 11:37 pm #

    Always nice to hear from a Thermomix consultant and thank you Una, for your positive feedback. I’ll try and keep things interesting enough for you to keep coming back ;-)

  13. Karren August 20, 2011 at 5:44 am #

    Hi , I have just signed up to become a Thermomix consultant and one minute I am so excited and the next scared stiff. I read your blog about consultants not being pushy and it gave me so much comfort and peace. You are right, Thermomix does sell itself. I am just going to take it one day at a time and do my best. Thanks for the encouraging messaage. Karren

  14. ThermomixBlogger Helene August 22, 2011 at 9:07 am #

    Hi Karren – thanks for taking the time to comment here :) I think you’ve got the right approach to letting Thermomix sell itself. From all the comments I’ve read about demos, what is most often repeated is that “the consultant was not pushy”. You simply can’t ‘push’ someone into that kind of purchasing decision. Thermomix is either right for the client, or not — simple as that. Of course I am not a consultant, but from all I’ve heard, it really does sell itself. (Plus, all the passionate Thermomix blogs out there also help a great deal to inform people about this super kitchen machine.) Best wishes to happy demonstrating ;-)

  15. A Canadian Foodie December 3, 2011 at 4:01 am #

    Hi, Helene,
    I see there are no Canadian Demonstrators or Consultants listed on your site. Of course, I am in Alberta and currently the Alberta Thermomix Sales Manager and an Edmonton Consultant. :) V

  16. Bibi du Preez February 29, 2012 at 12:34 am #

    While I’ve become very attached to my Thermomix, the consultant experience has turned into a nightmare for me. It started with the local importer telling attendees at a cooking class that I was her “backward” child because I did the exact opposite of what she told me to. I had emailed her regarding the mayo recipe in the EDC which for me only worked if I started with a whole egg instead of just yolk. She jumped to the conclusion that I was making mayo in my demos, which I wasn’t, and just kept gunning me until I could no longer take it and fought back. My advice to any consultants out there is to ensure you have a ready answer to immediately curb any form of verbal abuse, not curbing it immediately results in a lot of unhappiness. Remember that no-one has the right to make you feel unworthy!

  17. ThermomixBlogger Helene February 29, 2012 at 12:53 am #

    Hi Bibi — I’m so glad you began your comment with the words “While I’ve become very attached to my Thermomix” — because this is what matters most. At the core of every Thermomix experience and relationship is the machine, and how it performs beyond all expectations to change how we eat, cook, and enjoy our kitchens. Its sounds like the super kitchen machine made itself irresistible to you, as it has to me, and other Thermomix fans around the world. I’m so sorry to hear of the difficulties you’ve had with your supplier in South Africa. I would like to believe that your story is an exception, and not representative of the legions of conscientious and experienced demonstrators around the world. Thanks for sharing your not-so-good experience… I also hope that someone will learn from reading it. (Who knows… maybe your supplier reads this blog!) Best wishes for years of happy Thermomixing ;-)

  18. Bibi du preez March 3, 2012 at 3:32 pm #

    Hi Helene,

    The SA agent ended up terminating my right to sell Thermomix because I allegedly sent her an email stating that I refused to attend meetings. What the email actually said was that I would not attend another cooking class after the last experience. She has since realised her error ( not reading through the email properly) but is adamant that I am no longer allowed to demonstrate or sell Thermomix. This is so frustrating, as people that I had already told about Thermomix, and who had agreed to demos, are now asking me about it, some of them have obviously made up their minds to buy, but I’m not allowed to sell!

  19. ThermomixBlogger Helene March 4, 2012 at 9:50 pm #

    This situation sounds extremely frustrating Bibi :(


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